Psychographic Profile

:: EXAMPLE ONLY ::

Psychographic Font Profile

We have calculated your results as shown below. The percentage indicates the strength of the font style in communicating your intended message to your target market. Your questionnaire results are measured against the four font styles (San-Serif, Serif, Script/Fancy & Modern Display) that can be used to strengthen your intended message.

Sample chart

12.7%
15.7%
18.7%
12.7%

Your results indicates your dominant fonts are Serif and Fancy. These fonts should be considered within the creative design phase of your project. We recommend experimenting with various fonts within these style groups in order to support the intended message. Research suggests these fonts subconsciously communicate the following:

Looking at your Psychographic Font Profile, what are your thoughts on the assessment?

 

Psychographic Colour Profile

 

We have calculated your results as shown below. The percentage indicates the strength of the colour in communicating your intended message to your target market. Your questionnaire results are measured against ten colours that can be used to strengthen your intended message.

Sample chart

Your results indicates your dominant colours are Purple, Green, Yellow and Black. These colours should be considered within the creative design phase, experimenting with various shades and combinations to support the intended message. Research suggest these colours subconsciously communicate the following:

Looking at your Psychographic Colour Profile, what are your thoughts on the assessment?

 

Psychographic Shape Profile

 

We have calculated your results as shown below. The percentage indicates the strength of the shape in communicating your intended message to your target market. Your questionnaire results are measured against the four core shapes (Square, Triangle, Circle & Organic) that can be used to strengthen your intended messsage.

Sample chart

11%
14%
12.7%
10.7%

Your results indicates your dominant shapes are Circle and Triangle. These elements should be considered within the design but shouldn't dictate the design unless a rating of over 37% is reached. Research suggest these shapes subconsciously communicate the following:

 

Looking at your Psychographic Shape Profile, what are your thoughts on the assessment?

Psychographic Profile Review

This Psychographic Profile measures the desired emotional connection to your brand and identifies the font, shapes and colour to help communicate these emotions. Other aspects of your brand and intended message for your design need to be considered and are best reviewed by answering the following questions.

What colours, shapes and fonts are your direct competitors using that should be avoided in your design?
(ie. It is important to be unique in order to stand out from the competition)

What colours, shapes and fonts do people naturally associate with your products or service?
(ie. If you sell apples, it would be red and green)

What colours, shapes and fonts may have a negative impact on your brand? (ie. If you sell turf, then brown may create a negative impact, indicating dead turf)

Other comments:

:: EXAMPLE ONLY ::